NHL 18:Aimed at the Chinese young market North American hockey league league sword for the future

Young individuals! Young individuals! Young individuals!

This is actually the NHL (North American Hockey League) from China, from officers to the trainer to the gamers have repeatedly stressed the sexy words, the organization of a century NHL with just two Chinese matches seemed in the horns of the Chinese marketplace, the objective is clear, creation.



Hockey in China isn't a favorite project, but lately to learn how to play ice hockey an increasing number of kids in Beijing alone seemed countless amateur youth hockey baseball team, using Beijing Zhangjiakou bidding to host the Olympic Games victory, Continental Hockey League (KHL) along with other high-end baseball occasions settled in China, the evolution of ice hockey in China has also entered the fast lane, started to lead to a growing number of focus, and NHL this ready, apparently also observe this development The boundless opportunity below the momentum.



Song An Dong stated in a meeting: "I was able to observe the match before the CD would be to purchase away from the disk to watch, now Beijing and Shanghai kids in the doorway to watch such a high amount of competition, I'm also quite content. "Let more kids like ice hockey, that is why we come here, and I trust that through my own efforts, I'll allow the kids feel that the ice hockey, enjoy the ice hockey."

As the primary sponsor of this marketing of NHL China, Origen Packaging Co., Ltd. is also quite optimistic about the creation of ice hockey in China, in reality, prior to the sponsorship of the Chinese sport, Oregon continues to be using the NHL Boston Bruins signed a collaboration agreement, The objective is also to foster the evolution of ice hockey at the Chinese childhood population.



"Ice hockey is extremely powerful and aggressive, and it is precisely the absence of Chinese kids, I believe that the ice hockey caused us not just ferocious scenes, more to the point, two facets, one would be to stick to another is that the group "Oregon Chairman Zhou Yunjie explained. He said he expected that through the marketing of ice hockey, through sports to steer children to set out on a positive life path, to make a better opportunity for the future.

Oregon's key business isn't sports, but in the past few years the firm has organized hockey, soccer, fencing and other endeavors, increasingly in the subject of sports business. For the tactical thinking of those activities, Zhou Yunjie explained: "Now this moment, sports as a piece of lifestyle has entered the Chinese household, has gone beyond the notion of a simple motion, has turned into a method of life.We for a packaging design organization , Generation, design, promotion etc has to be involved, this point of view also needs to be connected with all the sports culture, locate the link point. "Zhou Yunjie stated Oregon's following strategy are also the primary group of young folks, the major management Is the area of physical education and education.



Daley reported the 2017 NHL China is simply a beginning, the upcoming NHL will be regularly more elite players to China, continue to advertise the hockey culture, with a view to nurturing a larger selection of ice hockey audience.

"The ice hockey is an outstanding charm, and also the most essential thing for children is to experience," explained Stevens, head trainer of the kings. "With my experience, after the kids go through the game, they'll fall in love with this game.

2 NHLs have taken a significant step away in the Chinese marketplace, but there's still quite a ways to go from the NHL and ice hockey business practitioners in a state where hockey culture isn't deep.

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